Buy/Fund Marketing Kit

Phase 0 · Phase 1

Buy/fund marketing kit

ReHodl leads with buy / fund a home purchase with crypto. Sell and refinance are future topics — not the primary campaign.

Primary offer

Price any home in Bitcoin → understand the cash close → fund with crypto via RealOpen.

Main funnel page →

Share this URL for social, ads, and outreach (not random posts).

One-liner (bio / pin)

Free tools + guides for buying real estate with Bitcoin. Seller still gets cash. Educational — not a broker. https://rehodl.com/price-home-in-bitcoin/

Short version: Price a home in BTC. Fund the close with crypto.

Always link these three

  1. Funnel — price-home-in-bitcoin
  2. Tool — BTC home calculator
  3. Action — RealOpen (affiliate, new tab)

Proof link when useful: Bitcoin proof of funds

UTM templates (copy-paste)

  • https://rehodl.com/price-home-in-bitcoin/?utm_source=x&utm_medium=social&utm_campaign=buy_fund
  • https://rehodl.com/price-home-in-bitcoin/?utm_source=reddit&utm_medium=social&utm_campaign=buy_fund
  • https://rehodl.com/price-home-in-bitcoin/?utm_source=short_video&utm_medium=social&utm_campaign=buy_fund
  • https://rehodl.com/btc-home-calculator/?utm_source=x&utm_medium=social&utm_campaign=calculator

Share assets

Download / right-click save. Pair with the funnel URL.

1. Price any home in Bitcoin (wide)

Price any home in Bitcoin share graphic

2. Myth card — seller doesn’t need to accept BTC (square)

You don't need a seller who accepts BTC

3. Text-only proof post: “Sellers want confidence you can close — here’s Bitcoin proof of funds: https://rehodl.com/bitcoin-proof-of-funds-home-purchase/”

Partner map (buy/fund first)

PathPartner / assetStatus
Buy / fund close RealOpen (affiliate) Active — lead with this
Size deal in BTC ReHodl calculator Active — free tool
Sell for crypto TBD partner Not marketing yet
Refinance / crypto loan TBD lender Not marketing yet
Altcoins Educational only Secondary; BTC default

Disclosure checklist

  • Affiliate: RealOpen links use ref_id and open in a new tab
  • Site notice: Affiliate disclosure
  • Positioning: educational only — not a broker, lender, or advisor
  • No guarantees on approvals, timelines, or returns
  • Footer legal on every page

Tracking setup (do once)

  1. Google Search Console — add rehodl.com, verify, submit sitemap: https://rehodl.com/wp-sitemap.xml
  2. Analytics — add GA4 or Plausible when you have an account ID (not installed yet — avoid flying blind once traffic starts)
  3. North-star metrics — funnel visits · calculator uses · RealOpen clicks
  4. Use UTM links above so X vs Reddit is visible in analytics

Phase 0 · 1 status

  • ✓ Primary offer locked: buy/fund
  • ✓ Funnel page live
  • ✓ One-liner + UTM templates
  • ✓ Share graphics uploaded
  • ✓ Partner map documented
  • ✓ Disclosures + new-tab affiliates
  • ✓ Site CTAs point at funnel
  • ○ Your accounts: pin funnel URL on X/LinkedIn bios
  • ○ Search Console + analytics account (you connect)

Open funnel RealOpen ↗